P2P texts help your campaign cut through the noise and reach voters directly. They're also a powerful tool in driving your supporters to action.
With all of the changes, its sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.
Content is the fuel that drives your campaigns social media marketing.
Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.
Here are four strategies for fostering civilized engagement on your campaigns social media platforms.
Petitions and surveys that capture supporters' email addresses are proven methods for growing your campaigns email list for online fundraising.
To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.
Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.
Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
