Explainer: Social Listening Zack Condry (Echo)
"I'm looking for the numbers first and foremost and then contextual intelligence to inform us and give us a clear picture."
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Explainer: Connected TV (CTV) Advertising (Keith Norman Premion)
"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."
1 min read
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
1 min read
Digital Advertising Metrics Explained For Political Campaigners
When you gain appreciation for the terminology, youll be able to look for the metrics that matter and disregard those that dont.
3 min read
How To Design An Effective Campaign Logo
From social media to yard signs and TV ads to direct mail, more voters are seeing your campaigns logo more often.
2 min read
![Inside Tom Cotton for Senate's Campaign Website Redesign [Interview]](/content/images/size/w960/format/webp/2025/08/6696b954e72db74d42a9de00_cotton-website-redesign-jpeg.jpg)
Inside Tom Cotton for Senate's Campaign Website Redesign [Interview]
Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.
3 min read
How To Decode Your Campaigns Digital Advertising Report
Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.
2 min read
Shaping The Washington Conversation With Digital Tyler Brown (Hadron Strategies)
That's what the policy world in Washington is. Everything that you start to take for granted, there's always shifts. Three, two, every four years that shift can come, and it's a question of how are you prepared for when that shift happens?
1 min read
7 Digital Functions Every Campaign Needs To Fulfill
In politics, digital can mean lots of different things depending on who you talk to or what an organizations objectives are.
2 min read
The Way Forward For Online Campaign Fundraising Ken Mika (Politicoin)
"Campaigns are a hundred percent ready for having a specialized firm in fundraising. We've seen this take place with firms making just TV ads, even some for just knocking on doors."
Use Slack Better On Your Campaign With These 9 Tips
Slack is the perfect tool for keeping your entire team campaign in touch and more.
3 min read
Explainer: What Is The RNC? (Saul Anuzis)
"What the party has to be careful of is not to become that quintessential establishment unit that nobody pays attention to."
1 min read