What Americans Should Know About European Campaigns Juri Schnöller (Cosmonauts & Kings)
"Most people say, 'Look, this kind of hyper polarized political debate, we don't want to have that in Europe.'"
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Your Digital Get Out The Vote Playbook
The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.
2 min read
Inside The World Of Political Prediction Markets Alex Keeney (Star Spangled Gamblers)
"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"
Be Prepared For Facebook Political Ad Freeze Period
The biggest mistake you could make is not preparing accordingly, so familiarize yourself with the rules and plan ahead of time.
2 min read
Bringing Digital Advertising Into Reach For Campaigns Of All Sizes Andy Yates (Republican Ads)
"We can drill down and make sure your persuasion is only going to persuasion, and you're putting GOTV messaging in front of the folks that are already in your camp."
1 min read
5 Voting Details To Share With Supporters Online
Remember that the goal of your digital campaign is the same as your campaign to get the most votes. Not the most likes, shares, or followers.
2 min read
Money Talks...If You Know How To Listen Stephen Aaron (527 Tracker)
"There's a big difference between somebody spending $4 million in a week and $7 million in a week, and we needed to figure out what were the accurate numbers and we were able to build an algorithm to do it."
5 Tips For Streamlining Your Digital Campaign Approvals Process
The more efficient your approvals process, the more effective your campaign will be overall.
2 min read
Tracking The Spending Of The $9.8 Billion Midterm Elections Kyle Roberts (AdImpact)
"One campaign always wants to know what the other campaign is up to."
Facebook Advertising Custom Audiences Explained
With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.
2 min read
A Candidate's Lessons Learned From Running For Office Matthew Foldi
"I learned more from my experience of running for office than I did majoring in political science."
How (And Why) You Should Re-Engage Inactive Supporters
With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.
2 min read