"They were focused on building a data operation for the party. And that's kind of what led to the Data Trust in how we operate. You know, we are an entity and again, a utility for the party and not just for one candidate or one individual."
"Training works and the number of effectively trained activists on your side directly contributes to your success."
"We are nonpartisan and we mean it. We have integrity around it."
"When the cancel culture mob comes for you, they don't want you to just lose your job temporarily. They want to make sure you are destroyed for life."
Understanding your online fundraising program takes asking the right questions that cut through the noise and jargon to what really counts.
"People are visual. You have to pierce the heart, then move the mind. To do that it's emotion based."
"We had a more comprehensive picture of the Ohio primary electorate than any other campaign in the state in history."
"Data in the car, hopefully in your passenger seat, but not necessarily the driver's seat."
You can follow this framework as closely or as loosely as you want, but your campaign will benefit from the focus of even just going through this as an exercise.
"My only experience ever with political campaigns was one Saturday in New Hampshire where I volunteered to go up with the Harvard Republican Club and knock doors for a day. It opened my eyes to this new opportunity for where technology and entrepreneurship we see in Silicon Valley hadn't really perm
"When you make the jump from operative to entrepreneur, you have to understand that your objectives are aligned with your clients' but they are not identical."
The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.
