Understanding your online fundraising program takes asking the right questions that cut through the noise and jargon to what really counts.
More important than the software you decide to use for your campaigns CRM is actually committing to using a CRM.
"People are visual. You have to pierce the heart, then move the mind. To do that it's emotion based."
ild, grow, and monetize audiences for creators. By building a community, these entrepreneurs drive supporters to action like paying for content or merchandise.
Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments the good, the bad, and the ugly.
Running simple, focused A/B tests is a critical tool for boosting your digital campaigns performance and maximizing your paid media investments.
Thanks to a unique allowance made possible by the Federal Elections Commission (FEC), federal candidates are eligible to receive free digital security software and services through Defending Digital Campaigns (DDC).
How you say something for your campaign matters as much as probably more than what you say.
"We had a more comprehensive picture of the Ohio primary electorate than any other campaign in the state in history."
Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.
Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform
Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.
