Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.
The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate.
"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."
Using a double opt-in for adding supporters to your campaign email list is a helpful strategy for improving the delivery and inbox placement of your emails.
Learning to write effective prompts for tools like Google Gemini or ChatGPT is an essential skill for tapping into the power of AI.
"Somewhere between 2012 and 2024 data has eaten up creative."
Your campaign cant afford not to take full advantage of the power of text messaging.
The best way to create an effective campaign email newsletter that supporters actually want to read is to follow a proven format.
"The next time someone tells you local politics is uninteresting or inconsequential you can point them to this case."
As more of our interactions with voters move online to platforms like Facebook, its important that we make it a pleasant space to be involved in.
Though often overlooked, an effective YouTube video description can significantly enhance your video's reach and engagement.
If you want to raise more money with your online fundraising program, make time to enable these new features in your WinRed accounts. Most of them only take a few minutes to configure and then work all year long.
