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Advice
How To Be An Effective Panelist
The key to success lies in preparation, engagement, and delivering value to both the audience and your fellow panelists.
Design
How To Manage Freelancers For Creative Work
For campaigns on a budget, freelancer platforms open the door to top‑tier creative talent.
Texting
What Campaigners Need To Know About WhatsApp
After reading this article, you’ll know more about who uses WhatsApp, its features, and the ways it can be used in campaigning.
Content Marketing
What Campaigners Need To Know About Writing For AI
Getting into AI answers requires a different playbook from traditional search engine optimization (SEO)
Social Media
8 Stats About X Campaigners Need To Know
X remains the most critical social media platform for breaking news, political narrative setting, and engaging the party’s bases
Content Marketing
A Simple Playbook For Campaign Content Creation
The goal isn't perfect content but a steady drumbeat of communication that builds your message over time.
Marketing
Stand Out In The Inbox With Apple Business Connect
Marketers can now include their logo alongside their emails in Apple’s Mail app via the Apple Business Connect program.
Content Marketing
How To Be An Effective Podcast Guest
Podcast interviews are different than traditional media interviews and being an effective guest requires a different approach.
Content Marketing
4 Reasons Your Campaign Needs A YouTube Strategy
Political campaigns must view YouTube as more than just a video-sharing site.
Cybersecurity
Are You the Weak Link?
Political consultants and vendors are frequent targets that bad actors use to breach campaigns online.
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