Were talking with Hunter Schwarz, a journalist whose Yello website chronicles everything related to politics and design. Hes been a reporter at CNN, the Washington Post, IJ Review, and Buzzfeed. In this episode, we discuss the role of branding in modern politics, what he thinks about the 2024 Republican logos, and the design trends he hopes cross over into politics.
Campaign Branding For 2024 Hunter Schwarz (Yello)
"You could come out with a logo, the designers are like, oh my gosh. And it just falls flat with voters. You're not designing for designers, you're designing for voters."
