Were doing a deep dive into the topic of social listening on this episode. For those of us working in the public affairs and political space, we want to know whats being said about our candidates, policy issues, and more. But the challenge is theres so much data and so much noise that its hard to separate what matters. Thats where social listening comes in.
To help us understand, were joined by Zack Condry, founder of Echo, a data-focused digital corporate communications firm that helps companies mitigate risk and dampen complex issues affecting their reputation. Zack started his career in the political campaign world before transition to public affairs and corporate communications.