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Respecting Your Voters’ Data and Privacy
The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.
Get The Most From Your Campaign Events
Offline campaign events, like meets and greets, grassroots fundraisers, roundtables, and rallies are major opportunities for gathering data about supporters and improving your online marketing efforts.
How to Read Your Campaign’s Digital Marketing Report
Digital marketing’s greatest advantage is that you can measure just about everything, but that’s also a challenge because it’s easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so it’s imperative you know how to read their reports.
6 Ways to Effectively Use Location Targeting for Your Campaign Ads
Location targeting your ads is an important tool in your campaign’s toolbox, but you have to know how to use it properly for the best results. Follow these tips for ads that are effectively targeted to the right audience.
7 Ways to Ensure Your Campaign Uses Social Media Effectively
Social media is an important channel for you to get your message out to voters and activate your supporters, but don’t let it distract you from the ultimate goals of your campaign.
6 Segments You Should Build for Your Email List
Not only is it important to send the right messages to the right subscribers, you need to segment your email list appropriately to ensure engagement and deliverability.
7 Must-use Tools to Stay Organized on a Campaign
Campaigns are hard enough without trying to fight your way along without the right tools, which can make all the difference.
How to Be a Good Client
Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.
8 Common Email Mistakes and How Your Campaign Can Avoid Them
By avoiding these common mistakes, you’ll be well on your way to becoming an email pro.
Email Marketing Metrics Explained for Political Campaigns
Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.
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