By following these tips to practice good email list hygiene, your campaign will escape the spam folder, reach the inbox, and raise more money online.

“Blasting” your list only makes your email marketing less effective so use active screening to improve deliverability and your online fundraising.

An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.

There’s more to making this tactic work for you than just building a website.

Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.

Create and distribute content that is valuable, relevant, and consistent to a clearly defined audience to drive action.

The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.

Offline campaign events, like meets and greets, grassroots fundraisers, roundtables, and rallies are major opportunities for gathering data about supporters and improving your online marketing efforts.

Digital marketing’s greatest advantage is that you can measure just about everything, but that’s also a challenge because it’s easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so it’s imperative you know how to read their reports.