The bottom line: don’t get discouraged if you don’t see early, immediate online fundraising success.

Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.

Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.

The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where they’re getting more and more of their political news?

Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign.

In fact, most of these technology considerations aren’t really about the tools themselves, but rather the mindset behind decision making.

I’d rather take someone who understands politics and has the right mindset and turn them into a digital marketer.

The first step to getting your campaign's digital strategy up to speed.

Ignore feedback from voters - both positive and negative - at your own peril.

The journey from supporter to donor can be broken down into three fundamental steps.