By leveraging these principles in an authentic way, you can drive action, foster loyalty, and ultimately achieve your campaign goals.
In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach.
"The next major focus is how do we direct more of these hard dollars to these candidates and campaigns?"
Instagram's decision to limit the organic reach of political content presents new challenges for campaigns and advocacy organizations.
New artificial intelligence (AI) tools are opening up new possibilities for campaigners.
"Oftentimes our canvassers are as close to a candidate as any voter will ever get."
Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.
The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate.
"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."
Using a double opt-in for adding supporters to your campaign email list is a helpful strategy for improving the delivery and inbox placement of your emails.
Learning to write effective prompts for tools like Google Gemini or ChatGPT is an essential skill for tapping into the power of AI.
"Somewhere between 2012 and 2024 data has eaten up creative."
