How Campaigns Can Tap into the Creator Economy Kurt Luidhardt (Prosper Group)
"Somewhere between 2012 and 2024 data has eaten up creative."
1 min read
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6 Reasons Political Campaigns Rely On Text Messaging
Your campaign cant afford not to take full advantage of the power of text messaging.
2 min read
4 Weekly Campaign Email Newsletter Formats Supporters Will Want to Read
The best way to create an effective campaign email newsletter that supporters actually want to read is to follow a proven format.
3 min read
The Origin of Dimpled Chads Patrick Wohl (Down Ballot)
"The next time someone tells you local politics is uninteresting or inconsequential you can point them to this case."
6 Tips For Moderating Comments On Your Facebook Page
As more of our interactions with voters move online to platforms like Facebook, its important that we make it a pleasant space to be involved in.
2 min read
4 Tips For Creating A YouTube Description That Gets More Views
Though often overlooked, an effective YouTube video description can significantly enhance your video's reach and engagement.
2 min read
All Of the New WinRed Features Your Campaign Should Use in 2024
If you want to raise more money with your online fundraising program, make time to enable these new features in your WinRed accounts. Most of them only take a few minutes to configure and then work all year long.
2 min read
A Simple Strategy For Syndicating Content For Your Digital Campaign
The goal of syndication is to create once and distribute many times.
2 min read
Rules Of The Road For AI In Political Ads Scott Brennen (University of North Carolina)
"Public policy should promote learning about generative AI."
1 min read
![Googles New Bulk Sender Guidelines Explained For Political Campaigns [2024]](/content/images/size/w960/format/webp/2025/08/6696b95a8b8927ee8bc73e7c_email-marketing_-red-white-blue-jpeg.jpg)
Googles New Bulk Sender Guidelines Explained For Political Campaigns [2024]
new requirements from Google and Yahoo wont surprise anyone who has already been following email marketing best practices.
2 min read
A TikTok-fueled Victory In New Zealand Sean Topham (Topham Guerin)
"TikTok was THE most important decision we made."
1 min read
How To Get A Job On A Political Campaign In 2024
A successful political career always comes down to relationships. Your network is your most important asset.
2 min read