For campaigners, 2024 is going to be a busy year filled with lots of surprises, but keeping these New Years Resolutions will serve you well online and off.
"If every political scientist in the planet died tomorrow, really only our loved ones would grieve."
Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters support.
"It's a weird future, but it is something that I think we'll experience."
In addition to getting a comprehensive overview of your competitions online strategy, youll identify opportunities for improving your own digital campaign.
The photos you post on social media tell the story of your campaign so its important to get it right. Following these tips will have you on your way.
"What we've seen in our testing is that personalization works. When you are tailoring content for what that person cares about, you're going to get better results."
Candidates seeking elected office need political campaign software to run an effective operation that builds awareness, recruits supporters, and turns out voters.
Selecting and using the right technology is critical to running an effective political campaign at any level.
"These local races, it's a dog fight in the gutter, and you need to be liked, and you need to be known, and you cannot just be a barking dog showing up and pointing to everything that's wrong. You need to have shown that you could be a team player."
Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voters question will ensure that your campaigns website becomes a trusted, easy to find source of information for voters.
"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."
