Whether you realize it or not, algorithms affect your campaigns success online. But the good news is you dont have to understand the complicated details behind them to succeed.
By following these tips to practice good email list hygiene, your campaign will escape the spam folder, reach the inbox, and raise more money online.
Blasting your list only makes your email marketing less effective so use active screening to improve deliverability and your online fundraising.
An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.
Theres more to making this tactic work for you than just building a website.
Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.
Create and distribute content that is valuable, relevant, and consistent to a clearly defined audience to drive action.
There arent many silver bullets in online campaigning, but following a few simple steps to authenticate the marketing emails you send will protect your supporters and improve your emails delivery
The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.
Offline campaign events, like meets and greets, grassroots fundraisers, roundtables, and rallies are major opportunities for gathering data about supporters and improving your online marketing efforts.
Digital marketings greatest advantage is that you can measure just about everything, but thats also a challenge because its easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so its imperative you know how to read their report
Location targeting your ads is an important tool in your campaigns toolbox, but you have to know how to use it properly for the best results. Follow these tips for ads that are effectively targeted to the right audience.
