The 5 Best CRMs for Political Campaigns
The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.
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How to Write Campaign Issues Pages That Help Inform Voters
Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate and capture with their issue and policy content.
2 min read
Creating a Winning About Page For Your Campaign Website
Your campaign's About page is the foundation of an effective website. It will attract more organic traffic than just about any other page including those you push on email, social media, and with ads.
1 min read
How To Get The Most From Your Campaign Launch Video
Announcing your campaign is one of the only times youll be in control of timing. After that, it's deadlines, breaking news, and your opponents setting the agenda.
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5 Steps To Create (And Get) Value On Twitter For Your Campaign
Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute rather than extract value. Follow these strategies for getting the most out of Twitter for your campaign.
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Reach Voters Via Podcasts And YouTube As A Guest
Content creators behind podcasts and YouTube videos are always seeking guests to provide value for their audience. Borrowing an audience is the right move when you don't have the bandwidth to create your own content.
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Always Collect These 4 Data Points From Your Campaign's Supporters
First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.
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What Apple's No Tracking Setting Means for Campaigns
Early data shows that 96% of users in the U.S. are opting out of tracking. Heres what that might mean for political advertisers and what you should do about it:
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5 Questions To Ask When Hiring A Digital Agency For Your Campaign
Your digital campaign consultant or agency is a critical partner and finding the right one is a big decision. These questions can help you get the best fit possible.
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Use These 26 Words In Your Campaigns Fundraising Emails To Get More Donations
By using these conversion words and phrases in your email copy, you'll maximize the number of donations you receive from supporters.
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Refund Your Social Media Followers $0.02 To Boost Engagement
Instead of going to other accounts and spending your $0.02, refund this money to social media followers by replying and interacting with them.
1 min read
How to Create a Digital Campaign Approval Process That Works
Here are five strategies you can incorporate to streamline approvals for your campaign.
2 min read