Metrics are dangerous. Yes, its great to get real-time feedback on how your efforts are working, but if you dont have the right context or understand whats important, metrics will distract you.
Youre not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.
Dont be afraid of trying things out because everything is easily reversible, but dont test out on something important.
Heres a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.
The bottom line: dont get discouraged if you dont see early, immediate online fundraising success.
Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.
Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.
The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where theyre getting more and more of their political news?
Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what theyre talking about and set the right priorities for your own campaign.
In fact, most of these technology considerations arent really about the tools themselves, but rather the mindset behind decision making.
Id rather take someone who understands politics and has the right mindset and turn them into a digital marketer.
The first step to getting your campaign's digital strategy up to speed.
