Advertising
Democrats’ online problem: They’re not doing enough year-round
Politico
"Conservative organizations spend more than left-leaning ones on platforms such as Facebook and Instagram in non-election years, capturing a large audience while those Democratic-aligned groups go more dormant in the digital space."
Social media creators to overtake traditional media in ad revenue this year
The Guardian
"User-generated material – videos, podcasts and posts put together by individual creators – will eclipse the ad revenue attracted by professional media produced by TV networks, cinemas and news companies, the analysis found."
The Role of CTV in 2025 Political Campaigns
Ad Impact
"Spending across CTV platforms has nearly doubled, with $110.8 million aired on CTV so far, up from the $58.2 million spent at the same point in 2023."
Campaigns
The 2028 podcast primary is underway as Democrats try to reshape their image
Associated Press
"Liberal strategists acknowledge Trump showed that Democratic candidates need to master the podcast space, which is typically looser and more freewheeling than a press conference or a traditional media interview."
Data
The Real Problem With the Democrats’ Ground Game
The Atlantic
"In a study set to be released later today, the group behind the letter-writing effort, the nonpartisan Vote Forward, found that personal messages sent to more than 5 million occasional voters deemed at risk of staying home last fall had no effect on turnout."
Fundraising
The Hidden Cost of “Free” Donors in Online Fundraising
Medium
"An audit I conducted for a large national program last cycle found that 85% of the donors acquired through online prospecting in a single month had donated to the organization previously. That means the organization paid prospecting rates for donors they could’ve reached with their house marketing program for a fraction of the cost."
Social Media
Bluesky has caught on with many news influencers, but X remains popular
Pew Research
"The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March 2025. Most of these influencers – including left-leaning ones – are also on X and post there frequently."
Technology
State Democrats set up digital ad business with an influential private company. Now a key Dem official is becoming its CEO.
Politico
"State parties generate revenue when their voter file is bought and sold, as well as when their voter file data is used on TargetSmart’s ad-buying platform."
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