Is Slopaganda Here To Stay?
Fetterman's rightward shift, New Jersey spooks data brokers
3 min read
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Can AI Produce the Most Informed Electorate in History?
The information gap between insiders and everyone else at the local level is narrowing, and campaigns will increasingly face voters who arrive informed.
1 min read
How To Sequence Your Get Out The Vote Messages
Your existing supporters – email subscribers, social followers, and donors – are the lowest hanging fruit of GOTV targets. Don’t take them for granted.
2 min read
Paid Creators Flood The Feed
GOP’s impressions gap, texts move the ballot
3 min read
Get Your Ads Live Before Meta's 2026 Political Ad Freeze
The Facebook Freeze is a normal part of campaign life by now, but if this is your first time as a campaigner, it can come as a shock, so prepare now.
2 min read
Voters Don’t Know Who To Trust On AI
Republicans avoid Trump mentions, New CTV tracking
2 min read
Approve Topics, Not Posts
The hidden cost of an approvals process is the beige-washing of your content.
3 min read
Nothing Stays Buried Anymore
Voters name their own words, the case for less targeting
2 min read
A Campaign Content Playbook for Debates and Forums
Your candidate is giving authentic, unscripted answers on the record, on camera. Don’t waste this valuable well of untapped potential.
2 min read
Ghost Creators Haunt The Midterms
Court upends ad rates, what AI tells voters
2 min read
How To Incorporate Digital Into A Ballot Chase Effort
The polling place has moved from the community center to the kitchen table.
2 min read
Synthetic Everything Hits The Campaign Trail
Booker’s TikTok empire, forged donations in Arizona
2 min read