The Creators Are The Campaign
Congress runs on ChatGPT, AI slop floods YouTube
Congress runs on ChatGPT, AI slop floods YouTube
This is a new technology that you won’t use, but will still affect your campaign.
Prediction markets gain scrutiny, confusion about AI answers among voters
Much of our conversation centers on digital footprint mapping — building a seed list of a candidate's email addresses, usernames, phone numbers, and even old passwords to map their entire online presence.
Disclaimers are an important, yet often overlooked component of digital ads.
Candidates are rewriting their sites so ChatGPT gets them right
The thing holding most campaigns back online isn’t how often they post, but what they’re posting.
Streaming's 47% takeover, X calms the feed
AI is excellent at speed, scale, scope, and sophistication. It's terrible at relationships, personality, and judgment. The candidates who win will know which is which — and only automate the things that don't need to be them.
When voters come to learn the genuine article, they won’t be fooled by a fake.
Deepfake detectors work, small donors under the microscope
Across the various platforms, a consistent pattern emerges: post in the middle of the week, in the middle of the day.