6 Ways To Shape What AI Says About Your Campaign
AI tools build their answers based on what they’ve already crawled. Therefore, if you can change what they find, you’ll change the answer.
AI tools build their answers based on what they’ve already crawled. Therefore, if you can change what they find, you’ll change the answer.
The latest research from the AAPC
Flaherty's DNC autopsy, Trump's late-night Truth Social storms
Voters are already using AI to inform their decisions and your campaign needs to study these platforms carefully.
Ad spending hits its ceiling, group chats replace field offices
Most campaigns aren't producing enough video for social media, but the footage usually exists. The problem is that most of it never gets clipped and posted.
Campaigns work to court influencers and AI
Adrianne Marsh, CEO of Altum Insight and a 25-year Democratic operative, went to rural Nebraska expecting to hear about the economy. Her team came back talking about AI.
Email deliverability is one of the few infrastructure decisions a campaign makes that can quietly cap the performance of every other digital tactic.
New midterm price tags, Ai GOTV
Social media's job in your campaign has changed.
Dems trail on AI, Why CTV isn't TV