Advertising
Meta to start removing expired ads from political ad archive
Axios
"Meta, then Facebook, introduced its Ad Library on May 24, 2018. At the time, it said archived ads and advertisers would only be stored in the library for seven years."
The Effects of Political Advertising on Facebook and Instagram before the 2020 US Election
National Bureau of Economic Research
"On both Facebook and Instagram, we found no detectable effects of removing political ads on political knowledge, polarization, perceived legitimacy of the election, political participation (including campaign contributions), candidate favorability, and turnout."
Content
Democrats Throw Money at a Problem: Countering G.O.P. Clout Online
New York Times
"One Democratic operative described compiling a spreadsheet of 26 active projects related to creators, over a dozen of which are new since November. But a few of the efforts have ties to major donors that could give them liftoff."
NRCC and NRSC call for FTC investigation in Google
Axios
"In the 2024 election cycle, a mere 30 percent of NRSC emails were successfully delivered to the primary inboxes of Gmail users, with the vast majority directed into the intended recipients' spam folders where they would never be viewed," they write.
Fundraising
How national donors shaped the 2024 congressional elections
Open Secrets
"Just 17.6 percent of itemized donations to House campaigns came from inside the district, while Senate candidates raised only 27.5 percent from in-state donors."
ActBlue had faced GOP attacks. But it didn’t expect this.
Politico
"The largest Democratic fundraising platform has found itself in President Donald Trump’s crosshairs. And its CEO is coming out against the “authoritarian” tactic — while acknowledging ActBlue needs to “build some new muscles” to fight back."
Technology
2024 Political Tech Landscape Report
Higher Ground Labs
"Still, many of these breakthroughs remained at the margins—limited by late adoption, inconsistent strategy, and a failure to meet voters where they are. The gap between what is technically possible and what is strategically effective remains too wide."
New Report Urges Democrats to Rethink Campaign Tech
Campaigns & Elections
"HGL’s Progressive AI Lab trained more than 3,6000 people on the technology last year. But tech investment in campaigns still remains relatively low, and the industry has historically been slow to adopt new technologies."
An Avalanche of Political Tech
Medium Data
"In their 2022 report, there were only slightly fewer companies than in 2024, around 120 listed. Again, guessing at matching here, there’s 87 companies new in 2024, and 75ish who dropped off from 2022. That’s, approximately, over half of the set of companies churning in just 2 years."
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