Advertising
The Digital Power of Rep. AOC
Campaigner
"In the last 30 days (specifically from 1/11 to 2/8), she has spent a whopping $1.13 million on Facebook + Instagram ads running from her campaign disclaimer, Alexandria Ocasio-Cortez for Congress. And from the charts above, we can see that almost half of that total 30-day ad spend – $521,310 – was spent last week (2/2-2/8) alone."
Campaigns
How Trump Beat Out Harris Among News Influencers in 2024
Campaigns & Elections
"But Trump’s ultimate advantage came from the sheer number of posts from his supporters. Consequently, twice as many posts about Harris on the social media site X were critical of the Democratic candidate than supportive of her. Trump’s numbers, on the other hand, were more evenly split, according to Pew."
Content
Dems concede Republicans ‘running circles’ around them online as Trump remakes Washington
Politico
"Conservative personalities hold five of the top 10 podcasts on Spotify, while for liberals, only the New York Times’ columnist Ezra Klein cracks that list. When Ben Shapiro, the controversial conservative podcaster, posts on Facebook, 9.4 million people are following along, compared to about 1.8 million for Rep. Alexandria Ocasio-Cortez (D-N.Y.)."
Democrats, influencers huddle for a new new media strategy
Semafor
"The conference featured hourlong seminars on how to improve short and long form video, which included briefings from Courier Newsroom’s Tara McGowan and executives at Crooked Media, and how to better collaborate with influencers to push progressive messages out."
Social Media
‘We’ve Already Won’: Podcasters and Influencers Gain New Standing in Trump’s White House
Wall Street Journal
"By Thursday, the White House had received 11,500 applications. “We might have to make this room a little bit bigger,” she said in her second briefing, referencing the volume of interest."
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