POTUS' Posting

Advertising

2024 Digital Ads Report​
​Tech for Campaigns​
"The cost of all federal elections was $15.9B overall, with Democrats outspending Republicans by $400M in the presidential race alone, but the Right understood what Democrats missed: political persuasion is now an always-on game that requires year-round investment, platform-native creative, and continuous audience building."

Democrats select one media buying platform for all state races​
​Axios​
"After a meeting last week in Little Rock, Arkansas, the Association of State Democratic Committees (ASDC) passed a resolution to allow TargetSmart to become what it says is 'the first and only Media Buying Platform built for the Democratic Party,' according to a copy of the resolution obtained by Axios."

Campaigns

A Brief Genealogy of Digital Teams and Technologies​
​Hold Fast ​
"Ultimately it should be clear that the freedom, the flexibility, and the lack of binding best practices of the first epoch of digital teams and technology are things that I find missing in today’s working environment."

Content

AI-powered fanfiction blurs political reality​
​Semafor​
“Clearly the algorithm loves my name, so people do stuff with my name,” Crockett told Semafor. “I’ve just told people at this point, if it’s an AI-generated voice, it’s probably a lie.”

Fundraising

We Must Rethink Our Approach​
​Medium​
"The fact that in 2025 there is still no reliable and widely used Republican attribution software is disappointing. Most campaigns and national organizations rely on a patchwork set of software along with vendors self-reporting where money is coming from, what the value of spending is, and where there might be waste."

Social Media

Tallying Trump’s online posting frenzy: 2,262 ‘truths’ in 132 days​
​Washington Post​
"As of Sunday, Trump had posted 2,262 times to his company’s social network Truth Social in the 132 days since his inauguration, a Washington Post analysis has found — more than three times the number of tweets he sent during the same period of his first presidency, according to data from the Trump Twitter Archive."

Technology

How the Campaign Consultant Class Embraces AI​
​National Journal​
"A study from 3D Strategic Research and Normington Petts commissioned by the American Association of Political Consultants found 59% of political consultants use AI weekly—with 34% using it daily and 23% using it multiple times per day."