Advertising
I Have a Lot of Thoughts and Feelings About This Year’s Advertising Benchmarks Data, and Now I’m Going to Tell You All of Them
MRSS
"Year-over-year growth is interesting, but it’s actually not my favorite way to talk about ads budget: my favorite is the comparison of ads budget to online revenue. This metric asks, for every dollar nonprofits raised online, how much did they reinvest in ads? Overall, that answer was $0.14 — so an organization that raised $1MM online would expect an annual ads budget of $140k."
Campaigns
From Election Season to Always-On Engagement
The Relational Republican
"Modern, competitive campaigns no longer 'turn off' after Election Day. They keep showing up, keep listening, and keep building trust — even (and especially) when there’s no immediate ballot at stake."
Does Any Of This Work?
Medium Data
"All of this is to say that [Democrats] as a party have bigger levers to pull than the ones available to folks executing your campaign tactics. Given the limitations of campaign effects, it is extremely possible that just getting even better at tactics will not be enough."
Content
The Substack Election
The Bulwark
"As cable news becomes less relevant and as liberals have scattered across a variety of social media platforms, Substack has become one of the few places to offer stability: with a growing audience, a reliable information delivery system, and a variety of mechanisms (emails, Twitter-like “notes,” videos, and various chat tools) to convey one’s message and engage directly with followers."
Social Media
Musk was once a political force on X. Now he’s back to business.
Washington Post
"Now, under 20 percent of Musk’s posts are about DOGE or American politics, and more than half are about his other business ventures or technological issues more broadly. Just 3 percent of his posts name Trump, while more than 20 percent name one of his companies."
Technology
Most Political Consultants Are Using AI, Study Finds
Campaigns & Elections
"Only 9 percent of political consultants surveyed said that AI technologies played a 'very significant role' in the 2024 election. Forty-three percent said that the tech played a 'moderate role,' while just as many said that AI’s role in the 2024 cycle was 'minimal.'"
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