Advertising
CTV Buying in an Election Year: What We Learned in Our 8-Figure Stress Test
IMGE
"Political advertisers need to treat CTV media buying tech as a toolbox, not a one-size-fits-all solution. Different tactics perform better depending on audience size, spend level, and timing."
Campaigns
How to Run Digital Like It’s 2025
FWIW
"If the top-performing content is coming from trusted outside voices, why are so many digital teams staffed and funded to prioritize their own in-house content production."
How Cory Booker convinced his party to get extremely online
Semafor
"He says he’s quadrupled online engagement in the caucus, from roughly 400,000 engagements a day to 2 million. Senate Democrats have added 15 million new followers across platforms, outpacing Republicans significantly."
Content
How To Make AI Write In Your Candidate’s Voice
Campaign Trend
"If you’ve ever been underwhelmed by the bland outputs of a chatbot, these steps will ensure you’re getting responses that sound authentic to your candidate."
Fundraising
Apple's iOS 26 text filters could cost political campaigns millions of dollars, top GOP group warns
Business Insider
"The memo estimated that the new feature could cost the group $25 million in lost revenue and lead to a $500 million loss for GOP campaigns as a whole, based on the estimate that 70% of small-dollar donations come from text messages and that iPhones make up 60% of mobile devices in the US."
International
Meta will no longer accept political, election or issue ads in EU
Axios
"The law, which goes into effect this October, has faced criticism from digital ad companies for being written too broadly to implement accurately."
Social Media
Whatever Happened to the TikTok Ban?
New York Times
"As a result, an outlawed app remains in the Google and Apple app stores, and almost one in two Americans continues using an app so risky that it’s banned on military, federal and most state government workers’ phones."
Technology
State Election Board accuses Lyft of violating the law by offering discounted rides to the polls
News From The States
"Johnston also highlighted a potential lack of access to rideshare services like Lyft in rural parts of the state, and claimed that offering discount codes to voters amounted to 'vote hauling,' or buying votes."
Lincoln 2.0: When AI Candidates Enter the Political Arena
Campaign Trend
"Moran predicts presidential libraries will soon create AI versions of past presidents, making this speculative fiction feel surprisingly close to reality."
How AI Could Reshape Down-Ballot Campaigns
Campaigns & Elections
"New automations and efficiencies made possible by AI, they say, can help professionalize and democratize state and local campaigns that often lack the budgets to hire the professional staffers and consultants that state-wide and national candidates have long relied on."
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