Advertising
TikTok Influencers Take Dark Money for Election Messaging
Lee Fang
"The largest non-advertising payment spent by the Harris campaign disclosed so far is a $1.9 million check to Village Marketing Agency, a major firm for booking social media influencers. The company previously worked on the 2020 Biden campaign and several efforts to promote the Obama family. Village Marketing, now a part of the marketing conglomerate WPP Group, is reportedly working to recruit 5,000 social media influencers to promote the Kamala Harris presidential campaign."
Campaigns
Kamala Harris Launches WhatsApp Channel in Presidential First
Gizmodo
"The Harris campaign called the new WhatsApp channel a 'novel way to reach and mobilize voters in an increasingly dynamic and fragmented media environment,' while also noting how hostile Republican candidate Donald Trump is to the Latino community."
What's behind Harris' social media dominance
Axios
"The objective was to 'break through a challenging media environment to reach the voters who are most difficult to reach' and to meet them where they are, including on social media, a campaign spokesperson told Axios."
Fundraising
Democrats want to turn internet hype for Harris into actual votes
NPR
"It’s also not just likes, shares and polls. Just days after the DNC ended, the campaign reported $540 million in fundraising since Harris announced her run. Notably, a third of the donations from this past week alone were from first-time contributors and a fifth of that from young voters."
Social Media
About half of TikTok users under 30 say they use it to keep up with politics, news
Pew Research
"Nearly half of all TikTok users (45%) say they see at least some content about politics or political issues on the platform. That includes 6% of users who say political content is all or most of what they see."
Teens are making thousands by debating Trump vs. Harris on TikTok
Rest Of World
"Each round lasts five minutes. During a match, spectators pump up the scores of their favorite hosts by sending them virtual gifts with cash value — popping up on the screen as ice cream cones, a whale, or a lion. The side with the higher score wins. The losing creators often take on comedic punishments on camera, such as pouring milk on themselves and eating raw eggs. Keyes shaved his head after one match."
A JD Vance Remix Goes Viral on TikTok, as Political Memes Change Shape
New York Times
"The song has been used in more than 8,500 TikTok videos since two independent music producers created it in July. Supporters of Vice President Kamala Harris have seized on it, wagging their fingers and swinging their arms to it, some hoping to create its official dance."
Technology
‘Hundreds of Ads in Minutes’: This Startup Thinks AI Can Drown Out the MAGA Movement
Wired
"BattlegroundAI offers only text generation—no AI images or audio. The company adheres to various regulations around the use of AI in political ads."
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