There aren't many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.
Every campaign needs to be active on Facebook and Twitter those are the bare minimum in 2020 but what about other networks like LinkedIn, Snapchat, or TikTok?
P2P texts help your campaign cut through the noise and reach voters directly. They're also a powerful tool in driving your supporters to action.
With all of the changes, its sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.
Content is the fuel that drives your campaigns social media marketing.
Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.
Here are four strategies for fostering civilized engagement on your campaigns social media platforms.
Petitions and surveys that capture supporters' email addresses are proven methods for growing your campaigns email list for online fundraising.
To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.
To properly target your ads, you first need to know how the targeting works.
With campaigns being forced to move entirely online for the foreseeable future, its more important than ever that your Twitter strategy is as effective as possible.
Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.
