7 Must-use Tools to Stay Organized on a Campaign
Campaigns are hard enough without trying to fight your way along without the right tools, which can make all the difference.
2 min read
Best Practices
Page 22 of 23
How to Be a Good Client
Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.
2 min read
8 Common Email Mistakes and How Your Campaign Can Avoid Them
By avoiding these common mistakes, youll be well on your way to becoming an email pro.
3 min read
Email Marketing Metrics Explained for Political Campaigns
Metrics are dangerous. Yes, its great to get real-time feedback on how your efforts are working, but if you dont have the right context or understand whats important, metrics will distract you.
3 min read
6 Free Ways to Get More Emails on Your Campaigns List
Youre not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.
3 min read
All the Code You Need to Know for Your Campaign
Dont be afraid of trying things out because everything is easily reversible, but dont test out on something important.
2 min read
7 Steps for Writing an Effective Fundraising Email
Heres a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.
2 min read
What Should You Do If Your Email Program Isnt Raising Money?
The bottom line: dont get discouraged if you dont see early, immediate online fundraising success.
2 min read
5 Facebook Video Ideas for Your Campaign
Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.
1 min read
6 Essentials to Get Your Online Campaign Started
Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.
2 min read
Does Your Campaign Need a Digital Director?
The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where theyre getting more and more of their political news?
1 min read
6 Things I Wish All Candidates Understood About Online Campaigning
Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what theyre talking about and set the right priorities for your own campaign.
2 min read