Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.
The data you generated is an incredibly valuable asset.
While relying on spreadsheets may seem low tech, they are the workhorse for digital marketers and the best way to really dive into data.
First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.
Now's the time to take a step back and discover key lessons for your next campaign.
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
