Drawing on his experience at the Senate Leadership Fund, Billy McBeath explains why campaigns keep missing the mark on connected-TV spending and what smarter buying looks like heading into 2026.
Artificial intelligence isn’t just a futuristic buzzword—it’s already reshaping politics, governance, and even citizenship.
The "WinRed Effect" report reveals stunning shifts in donor behavior, from smaller gifts given more frequently to massive growth in down-ballot digital programs.
Political campaigns rely on email and text messaging as their most important channels for reaching donors. But what happens when the platforms that control those inboxes and phones make it harder for your messages to get through?
"What if we take off this restriction, what are people going to say is their most important issue?"
"Campaigns need to start thinking about how do you prove what is real and what is not."
"Okay, how many nonpolitical people are in the room and no hands go up. And I said, do you see the problem?"
"We're always designing for the voter, right? It's about getting the response from the voter."
"I've had more CEOs and clients go to the White House in the last 6 months than I had in the previous 6 years."
"It could be a teacher, a veteran, a small business owner, a mom. Influencers are huge out there in this space right now."
"The impact of the deep fake wave and the impact of AI in the elections in 2024 was hugely overblown."
On todays episode, were sharing a panel discussion I moderated early this month at the Leadership Institutes ElectTech conference in San Francisco. It was an informative conversation about how technology
