Making Campaign Creative Budgets Go Further Danny Laub (Poolhouse)
"Why don't we take just a teeny little bit off of the placement and make a damn good ad."
1 min read
Podcast
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Meet The AI Writing Campaign Fundraising Emails Mike Nellis (Quiller)
"If you are looking at this landscape with all the tech changes that are happening now and that are gonna happen in the next year, five years, et cetera, and you are not thinking about how to totally restructure your process and your company, you are already a dinosaur."
1 min read
Podcasting, Politics and Connection Adam Belmar (Advocacy Content Kitchen)
"It's a little bit like old time radio. I think a lot of our audience in the political space have that in their DNA. It was something that we grew up with and it's not surprising to me that it's come back."
2 min read
Innovating in the Halls of Power Caleb Smith (Office of the Speaker)
The creative process, there's inherent risk. And in politics, or at least within government, we are incredibly risk averse creatures. Ultimately, politics is a people business. So if you build trust first, then you can build lots of other cool stuff later.
2 min read
How To Use The Internet To Win Elections Colin Delany (ePolitics.com)
"Organizing your campaign to take the best advantage of the tech options that are open to you. That is a really big question."
How Campaigns Are Using AI For Copywriting & Creative Brian Athey (Push Digital)
"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."
2 min read
The Science of Political Persuasion Adam Schaeffer (Evolving Strategies)
"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."
Proposing A GOP Tech "Manhattan Project" Jason Belich
"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."
What Campaigners Need To Know About AI Tom Newhouse (Convergence Media)
I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.
1 min read
How To Build A Disruptive Political Business Michael Beach (Cross Screen Media)
Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.
What About Improving Major Donor Fundraising? Dante Vitagliano (Trailmapper)
"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."
Conversation: Inside Democrats' Tech Playbook
"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."