Our guest today is John Hall, partner at Apex Strategies, a new firm focused on building sustainable fundraising programs. Prior to starting his own firm, he was President of Targeted
"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."
"I'm looking for the numbers first and foremost and then contextual intelligence to inform us and give us a clear picture."
"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."
That's what the policy world in Washington is. Everything that you start to take for granted, there's always shifts. Three, two, every four years that shift can come, and it's a question of how are you prepared for when that shift happens?
"Campaigns are a hundred percent ready for having a specialized firm in fundraising. We've seen this take place with firms making just TV ads, even some for just knocking on doors."
"What the party has to be careful of is not to become that quintessential establishment unit that nobody pays attention to."
"We are seeing fundraising abuses on the part of some candidates and some party committees that are just the highest form of malpractice."
"If you can bank votes early, it'll save you money down the stretch during GOTV, so you don't have to send those people mailed to remind them to turn out an election day. You don't have to text them, you don't have to call them."
"Comscore will tell you you're wrong about your October media. By on Thanksgiving, Nielsen will tell you that you were wrong. Next year. We needed something that gave us the speed to know if we were right or wrong last week."
"The spamming and scamming tactics that have become all too common are doing real damage to our ability to reach people and hold their attention."
"Not only were Democrats on those platforms really far outspending their Republican opponents, they were doing so in really smart, interesting ways."
