Most campaigns aren't producing enough video for social media, but the footage usually exists. The problem is that most of it never gets clipped and posted.
Social media's job in your campaign has changed.
When you align your content with how voters already consume media, you dramatically increase the odds that they’ll watch, engage, and remember.
Campaigns that understand how Instagram wants content to look and feel are the ones that break through.
Short-form video now sits at the center of how voters experience social media, but it demands a different creative muscle than campaigns are used to flexing.
If you want higher-performing posts, you need to treat comments as part of your content strategy instead of an afterthought.
A war room account is a dedicated campaign channel that allows your team to operate at the pace of online conversation.
Campaigns are no longer just about candidates. They’re about the people who power them.
The answer depends on your goals and how you work.
Facebook and X now favor posts that keep people on-platform.
After reading this article, youll know more about who uses WhatsApp, its features, and the ways it can be used in campaigning.
X remains the most critical social media platform for breaking news, political narrative setting, and engaging the parties' bases
