Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.
The creative process, there's inherent risk. And in politics, or at least within government, we are incredibly risk averse creatures. Ultimately, politics is a people business. So if you build trust first, then you can build lots of other cool stuff later.
"Organizing your campaign to take the best advantage of the tech options that are open to you. That is a really big question."
The key is providing valuable and informative content related to professional topics.
"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."
The more helpful your campaigns site is with relevant information and content, the more prominent it will appear in search results.
"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
