The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.
"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"
The biggest mistake you could make is not preparing accordingly, so familiarize yourself with the rules and plan ahead of time.
"We can drill down and make sure your persuasion is only going to persuasion, and you're putting GOTV messaging in front of the folks that are already in your camp."
Remember that the goal of your digital campaign is the same as your campaign to get the most votes. Not the most likes, shares, or followers.
"There's a big difference between somebody spending $4 million in a week and $7 million in a week, and we needed to figure out what were the accurate numbers and we were able to build an algorithm to do it."
The more efficient your approvals process, the more effective your campaign will be overall.
"One campaign always wants to know what the other campaign is up to."
With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.
"I learned more from my experience of running for office than I did majoring in political science."
With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.
"The crypto community is a powder keg of political energy."
