Three Methods for Targeting Digital Campaign Ads
To properly target your ads, you first need to know how the targeting works.
2 min read
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4 Essential Twitter Tactics for Political Campaigns
With campaigns being forced to move entirely online for the foreseeable future, its more important than ever that your Twitter strategy is as effective as possible.
3 min read
Understanding the Two Different Types of Texting Campaigns Need to Use
Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.
3 min read
Five Ways to Get the Most from Virtual Campaign Events
As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them.
3 min read
6 Online Commitment Devices to Drive Action for Your Campaign
A commitment device is any method of tying personal behavior to a consequence.
3 min read
6 Tools for Managing Campaigns Remotely
Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
4 min read
How to Use UTM Codes to Measure Your Online Campaign
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
3 min read
Use Competitive Intelligence to Improve Your Online Campaign
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
2 min read
How to Run a Mike Bloomberg Campaign Without a Mike Bloomberg Budget
While your campaign wont have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.
2 min read
Everything You Should Check Before Hitting Send On A Campaign Email
Unlike a website or social media post you can edit later, emails cant be unsent. You have to get them right the first time.
2 min read
Tips for Managing Campaign Technology
Understanding how to manage technology is now a critical skill for any campaigner.
3 min read
Understanding Algorithms and How They Impact Your Campaign
Whether you realize it or not, algorithms affect your campaigns success online. But the good news is you dont have to understand the complicated details behind them to succeed.
2 min read