Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.
Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform
Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.
While its easy to get caught up in the various platforms and fads, at its core, effective political campaign marketing online encompasses a few key goals.
Effective campaigns are about reaching the right voter with the right message from the right messenger at the right moment.
As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.
"Data in the car, hopefully in your passenger seat, but not necessarily the driver's seat."
When a discussion about an endorsement takes place, prepare your candidate to make these specific asks and identify the right staff to follow up with.
With these tools to help you send better emails and raise more money online, youll be getting the most out of your email list each time you hit send.
In addition to the lessons and content, youll be matched with a digital coach who meets with you on a regular basis to track your progress of implementing what you learn into your campaign.
Campaigns can always hire more staff and raise more money, but they can never get more time. Automation should be the secret weapon for any well-run campaign.
While campaign cybersecurity might seem daunting, its important to remember that these basic steps can prevent a misstep that will set your campaign back and distract from all of your other hard work.
