How to Drive Engagement On Campaign Social Media
Here are four strategies for fostering civilized engagement on your campaigns social media platforms.
2 min read
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How to Create, Launch, and Promote a Petition to Grow Your Campaigns Email List
Petitions and surveys that capture supporters email addresses are proven methods for growing your campaigns email list for online fundraising.
2 min read
The 5 Online Marketing Metrics Every Political Campaign Should Monitor
To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.
3 min read
Three Methods for Targeting Digital Campaign Ads
To properly target your ads, you first need to know how the targeting works.
2 min read
4 Essential Twitter Tactics for Political Campaigns
With campaigns being forced to move entirely online for the foreseeable future, its more important than ever that your Twitter strategy is as effective as possible.
3 min read
Understanding the Two Different Types of Texting Campaigns Need to Use
Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.
3 min read
Five Ways to Get the Most from Virtual Campaign Events
As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them.
3 min read
6 Online Commitment Devices to Drive Action for Your Campaign
A commitment device is any method of tying personal behavior to a consequence.
3 min read
6 Tools for Managing Campaigns Remotely
Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
4 min read
How to Use UTM Codes to Measure Your Online Campaign
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
3 min read
Use Competitive Intelligence to Improve Your Online Campaign
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
2 min read
How to Run a Mike Bloomberg Campaign Without a Mike Bloomberg Budget
While your campaign wont have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.
2 min read