With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.
"The crypto community is a powder keg of political energy."
Now is the time to map out your digital content calendar for the final stretch.
"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."
Running a campaign that puts supporters first is a tradeoff in short term gains for long-term success.
"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."
Digital campaigning has the distinct advantage of being nimble, but its not without hurdles that can cause last minute frustration.
They're the most common, targeted cyberattacks against campaigns, but also the easiest to avoid and thwart.
With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money cant buy.
"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."
"They were focused on building a data operation for the party. And that's kind of what led to the Data Trust in how we operate. You know, we are an entity and again, a utility for the party and not just for one candidate or one individual."
Your campaigns email marketing performance rises and falls on the health of your list. After a primary is the perfect time to rehabilitate your list with these strategies.
