How To Choose The Right Technology For Your Campaign
Selecting and using the right technology is critical to running an effective political campaign at any level.
2 min read
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Metrics and Innovation in Political Recruitment Sylvie Légère (Candidate Pathways)
"These local races, it's a dog fight in the gutter, and you need to be liked, and you need to be known, and you cannot just be a barking dog showing up and pointing to everything that's wrong. You need to have shown that you could be a team player."
How To Write Website Content For Google Search
Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voters question will ensure that your campaigns website becomes a trusted, easy to find source of information for voters.
2 min read
Sun Tzu's Advice For Campaigners Caitlin Huxley (Huxley Strategies)
"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."
1 min read
How To Write Campaign Search Ads That Win Support
An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.
2 min read
![The Politics Of Programmatic Advertising [LIVE]](/content/images/size/w960/format/webp/2025/08/66982e07e840342bc7a6b15b_6526b4afb7d8ec57a0b6ec4c_display-ads-social-jpeg.jpg)
The Politics Of Programmatic Advertising [LIVE]
If more and more members of the tech community decide to abandon the political market place, then you're abandoning the entire conversation the country continues to have every single election cycle. Except now it's happening without you."
1 min read
7 Tips For Writing A Winning Campaign YouTube Title
Think of your YouTube video title as the subject line of an email more people will see it than watch the video.
2 min read
How To Use Google Tag Manager On Your Campaign Website
Google Tag Manager (GTM) is a free and once installed easy to use tool every campaign should have on their website.
2 min read
Building Audiences and Content in the Political Media Industry Bubba Atkinson (Monarch Media Ventures)
"You can get the center left and the hard right to agree on a lot of things, but you have to present it in a certain way. It can't be combative. And that's how I view a lot of conservative medias, is quite combative."
How To Get Started Using TikTok For Your Campaign
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
2 min read
![How The Iowa Caucuses Work [LIVE]](/content/images/size/w960/format/webp/2025/08/66982e02ddf05d3a13101772_650b3f289aef888ad040da83_iowa-map-event-jpeg.jpg)
How The Iowa Caucuses Work [LIVE]
"He could get in the day before the caucuses, because we don't print ballots in Iowa. We have blank sheets of paper. You write down your preference, you pass it in."
1 min read
How To Reach Un-Textable Voters
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.
3 min read