Voters are already turning to AI to research the candidates on their ballot. According to a February 2026 survey from Data for Progress, 39% of Republican voters say they’re likely to use ChatGPT or some other AI to learn about who is on their ballot.
Previously we shared how to audit what AI is saying about your campaign and now we turn our attention to how to correct the record, improve the framing, or make sure it knows you exist. There’s no one at OpenAI or Anthropic you can email and ask for a correction because the AI tools build their answers based on what they’ve already crawled. Therefore, if you can change what they find, you’ll change the answer.
Your Own Website
Start with your campaign’s own website. You control it and it’s the easiest fix.
Write your About page and your Issues page in plain language. Lead with the facts because AI tools read structured text better than they read storytelling. Don’t bury information in graphics or videos.
If your site doesn’t have what the AI needs, it pulls it from somewhere else.
Wikipedia & Ballotpedia
Wikipedia is the most cited source in ChatGPT answer, making up between 26% and 48% of its top 10 citations on a topic. Changes made on Wikipedia appear quickly in ChatGPT, but there are strict rules about who can have a page and who may edit it.
Ballotpedia is a slightly more approachable target because it allows campaigns to complete their candidate survey and update their profile.
Reddit & YouTube
For Google’s AI products, Reddit & YouTube are heavily cited. This means your campaign needs to monitor relevant subreddits what’s being said about your candidate and post corrections when appropriate.
On YouTube, make your channel name, video titles, and descriptions match what voters would actually search for. Keep auto-generated transcripts on to provide substance for the AI’s search.
Local Coverage
Even if local media is declining in readers and viewers, AI still relies on it heavily. Engaging with local outlets will pay outsized dividends in your AI appearance, especially when voters are asking about local topics and elections.
Tell One Story Everywhere
AI chatbots synthesize by pulling from your website, social media, third party sites, and local media then stitch together a single answer. If your website says “small business owner,” your social profile says “executive”, and Ballotpedia says “entrepreneur,” the AI will get confused and guesses.
Pick your framing and copy it everywhere. Same titles, same facts, same top three issues, etc. Redundancy across channels makes the AI confident.
Monitor Regularly
None of these are one-time fixes either. Data shows that 40%-60% of citations change within a month. You’ll need to chase down new sources all the time. This is not a set it and forget it.
Conclusion
Voters are using AI to decide who to vote for and it’s growing, especially among younger voters. Your campaign isn’t powerless and can actively shape the sources AI cites.