Advertising
2026: Finding the Limits of Political Money (Again)
ePolitics
“Just short of ten million people live in Michigan, for example, meaning that campaigns could spend about $100 per resident — just on ads. About 4.5 million Michiganders turned out in the last midterm year, putting media spending closer to $200 per actual voter.”
Campaigns
Group Chats Are the New Field Offices
Relational Republican
“The campaigns that are starting to figure this out aren't trying to control group chats. They're focusing on enabling them. That means equipping supporters with content that is easy to share and fits naturally into conversations.”
Content
The Meme-ification of Everything
Ctrl Alt-Right Delete
“America has become so desensitized to political violence and gun violence that what we now understand to be an assassination attempt against Trump and multiple members of his cabinet has become a punchline.”
Data
Q&A: How a Political Data Giant is Approaching AI
Campaigns & Elections
“One thing I want to be clear about is that our AI features that we build internally are opt-in by design, so you won’t be force fed an AI tool. That’s because our organizations and our customers are all across that spectrum of how they’re going to use these tools. ”
Fundraising
Inside Democratic Fundraiser ActBlue's Big Spending and Internal Drama
Wall Street Journal
“Since Wallace-Jones took over at ActBlue in 2023, the nonprofit has spent at least $2.8 million on security, according to FEC reports. Before she became CEO, between 2020 and 2022, the nonprofit spent less than $16,000 on security. She is often trailed by more guards than prominent elected officials.”
Social Media
The News Consumption Habits of Teens and Adults
American Press Institute
“Twenty percent of teenagers and adults don't follow any topics at all. Some age groups are more tuned out than others, with middle-aged adults being the least likely to follow news topics regularly.”
We're All on Truth Social Now
Fast Company
“As a media presence unto itself, Truth Social is dinky, averaging 700,000 global daily active users in April, according to market intelligence firm Sensor Tower. That's 0.35% of X's 200 million and 0.38% of the 185 million on Threads.”