Advertising
Streaming's Ad Takeover Is Ahead of Schedule
State of the Screens
“Streaming just hit a record 47% of ad-supported TV time. That number is ahead of my bullish forecast.”
Campaigns
The Permanent Electorate
The Hudson Line
“By my analysis of the preliminary voter file, 68,000 of the 283,100 voters whose first primary was the 2025 mayoral race returned to vote in the 2026 primary. They made up 11.8% of the citywide electorate.”
The 20 Forces Shaping the Midterms
Anchor Change
“Campaigns’ use of AI tools. Fundraising copy, voter modeling, response drafting, oppo — mostly mundane and legitimate, which is exactly why the line between acceptable and deceptive gets drawn in public, mid-controversy, by whoever gets caught first.”
Content
Inside the newsroom push to turn print reporters into video talent
Digiday
“Reuters Institute’s report found that 27% of people globally get news each week from news-focused creators or influencers, and 46% get news from creators of any type.”
Data
Campaign staffers keep trying to bet on races despite push to curb insider trading
NPR
“Kalshi spokesperson Jacki McGavick said the company launched more than 150 investigations into insider trading, blocked more than 100 insider trading moves and referred at least 20 cases to law enforcement in the first quarter of 2026.”
Social Media
X just tweaked its algorithm to make it more friendly, less battleground
TechCrunch
“The change may not drastically revamp the site’s user experience, but may make X feel a little bit more like a community rather than a torrent of disparate voices shouting into the digital abyss.”
Technology
Numinar Joins the 1903 Group
1903 Group
“Founded seven years ago, Numinar has powered more than 4,000 campaigns and driven over 100 million voter contacts, earning a reputation as technology campaigns actually trust.”
Getting campaign text messages ahead of midterms? There could be an AI bot behind it
NPR
“We’re listening at a scale that campaigns have never listened at before.”
The Spam Folder Is Coming for Political Texts
Campaigns & Elections
“Getting your message in front of voters means the message needs to be worth reading and your number needs to be clean.”