Advertising
“Cord Nevers” and Disengaged Voters Are Key To Winning In 2026
Center for Campaign Innovation
“Streaming has become the dominant way voters access live content, with half of Virginians and two in five New Jersey voters reporting that they are streaming-only viewers. Nearly a third of Virginia voters and one in five New Jersey voters say they do not watch live TV at all.”
Social video is about to invade TV
State of the Screens
“Social is the largest video ad category, making up 34% of all video ad spend. It is also growing really fast. Even faster than streaming TV.”
Campaigns
The Question Appears to Be Not If, But How, The Court Rules Against the Party Coordinated Spending Limit
Election Law Blog
“But the Court’s reasoning could go bigger, threatening to bring down the soft money limits on how much political parties may take in to support their candidates. A very broad ruling could bring down all contribution limits.”
Design
At State Dept., a Typeface Falls Victim in the War Against Woke
New York Times
“But Mr. Rubio called it a failure by its own standards, saying that 'accessibility-based document remediation cases' at the department had not declined.”
Fundraising
New fundraising platform ignites MAGA cash clash
Axios
“Impact is owned by PublicSquare, a MAGA-friendly online marketplace that describes itself as an 'anti-woke' alternative to Amazon.”
International
Cheap and powerful AI campaigns target voters in India
Rest of World
“The use of AI in the polls in one of India’s poorest and most populous states showed how effective the technology can be to reach more voters with hyperlocal content and fewer resources, Prasad said.”
Technology
AI chatbots can sway voters better than political advertisements
MIT Technology Review
“The chatbots swayed opinions by citing facts and evidence, but they were not always accurate—in fact, the researchers found, the most persuasive models said the most untrue things.”