Even if the goals you set are obvious to you, they must be shared with the entire team. If you don't set your campaigns priorities, that means staff and vendors will set their own and they might be wrong.
The changes affect all advertisers, not just those approved for political advertising.
Don't get scared away by the jargon surrounding your campaign website. If you don't understand a term or strategy, ask questions!
It's easier than ever to record, host, and share your own podcast. For campaigns that want to get started with podcasting, the key is to establish a clear theme, adhere to a format, and follow a clear schedule.
Instead of only relying on viral distribution from social media and news media, campaigns should also use their email lists to promote videos.
If these budgets seem out of reach to you, don't worry. Start where you can. The most important thing is that you start.
In digital campaigning, as with real estate, it's all about location, location, location.
A Start Here page should be an essential part of modern campaign websites.
Facebook, Twitter, and other social networks are the most popular websites and apps in the world and they give you free real estate on your profile.
Most of online fundraising is simply tactical and any candidate can build a successful online fundraising program.
Mail Privacy Protection will pre-fetch all images in an email, including the invisible pixels email marketing platforms use to measure an open.
Email, social media, and the web are inseparable from modern campaigning.
