Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
While your campaign wont have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.
Understanding how to manage technology is now a critical skill for any campaigner.
Whether you realize it or not, algorithms affect your campaigns success online. But the good news is you dont have to understand the complicated details behind them to succeed.
By following these tips to practice good email list hygiene, your campaign will escape the spam folder, reach the inbox, and raise more money online.
Blasting your list only makes your email marketing less effective so use active screening to improve deliverability and your online fundraising.
There's more to making this tactic work for you than just building a website.
There aren't many silver bullets in online campaigning, but following a few simple steps to authenticate the marketing emails you send will protect your supporters and improve your emails delivery in their inboxes.
The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.
