Blasting your list only makes your email marketing less effective so use active screening to improve deliverability and your online fundraising.
An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.
There's more to making this tactic work for you than just building a website.
Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.
Create and distribute content that is valuable, relevant, and consistent to a clearly defined audience to drive action.
There aren't many silver bullets in online campaigning, but following a few simple steps to authenticate the marketing emails you send will protect your supporters and improve your emails delivery in their inboxes.
The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.
Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to correct as time goes on.
