WinRed Merch Sales Top $250 Million
Texas primary highlights, Secure AI Toolkit
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5 Social Video Templates Every Campaign Should Be Using
When you align your content with how voters already consume media, you dramatically increase the odds that they’ll watch, engage, and remember.
2 min read
The Online Ad Buying Inefficiency Costing Millions of Dollars
Advertising The One Political Media Market Nobody Actually Oversees Billy McBeath “Even modest inefficiencies scale quickly. A group spending $50 million in programmatic media that experiences 15% supply-path inefficiency
3 min read
How To Write An Effective Bio For Your Campaign Website
Your website biography correlates with electoral performance in measurable ways tied to length, structure, and narrative discipline.
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Campaigns Get Creative For Attention
X's algo shifts users right, Dems invest in AI
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How To Write An Effective Welcome Email For Your Campaign
Your welcome email is not just a courtesy message confirming a subscription. It sets the tone for your entire digital relationship.
3 min read
Decoding Digital Campaign Signals
Trump still king for fundraising, the fragmented media ecosystem
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Managing Campaign Technology Without Blowing It
Technology is now inseparable from modern campaigning, and managing it well requires a new set of leadership skills.
3 min read
Diving Into The Democrats' Donor Pool
AI worries persist despite lack of evidence, the new TikTok
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The Benefits Of A Welcome Email For Your Campaign Website
That moment – right after a voter raises their hand – is one of the highest-intent opportunities your campaign will ever get.
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Are We In A Donor Recession?
ICE backlash breaks containment, influencer-driven narratives
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8 Ways To Get The Most From Instagram for Your Campaign
Campaigns that understand how Instagram wants content to look and feel are the ones that break through.
3 min read