Time for the Political World to Play Catch-Up
Unless you think the most sophisticated commercial advertisers in the world are wrong, the political industry has to ask: What are we doing?
3 min read
Unless you think the most sophisticated commercial advertisers in the world are wrong, the political industry has to ask: What are we doing?
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.