Panel: From Clicks to Conversation
On todays episode, were sharing a panel discussion I moderated early this month at the Leadership Institutes ElectTech conference in San Francisco. It was an informative conversation about how technology
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How To Get Confirmed By The Senate Arnold Punaro
"The biggest mistake nominees make is lack of preparation."
How To Build An Election Forecast Chaz Nuttycombe
"For someone who is looking at state legislative districts, I love internal polling because there's no such thing as state legislative district public polling."
The Referee Of Political Campaigns Sean Cooksey
"My view is the best referees are there to enforce the rules. So the game is played fairly, but is also trying to not interfere with the flow of the game."
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How To Be A Political Commentator Doug Heye
"Try explaining that to your aunt when she reads you quoted about it in the New York Times."
From Employee #1 To Owner Daria Grastara
"It matters more who you work for and who you work with than where you work or what your title is."
Using Email Authentication To Boost Deliverability Seth Blank
"You need to make sure those messages from you to your audience are actually from you."
How The GOP Became The Anti-Tax Party Grover Norquist
"It is a strategic move to allow unknown people running for office for the first time to have a track record."
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Stacking Content To Beat Media Fragmentation Zack Roday (Ascent Media)
"That's one of the beauties of stacked content is if you employ it, then you are right there on a knife edge, always ready to go and you can seize that moment."
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Convincing Someone To Run For Senate Jason Thielman (NRSC)
"The next major focus is how do we direct more of these hard dollars to these candidates and campaigns?"
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Inside A Modern Campaign Ground Game Jon Seaton (Camelback Strategy Group)
"Oftentimes our canvassers are as close to a candidate as any voter will ever get."
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Experimentation Makes TV Ads More Effective David Broockman (UC Berkeley)
"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."