How The GOP Became The Anti-Tax Party Grover Norquist
"It is a strategic move to allow unknown people running for office for the first time to have a track record."
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Stacking Content To Beat Media Fragmentation Zack Roday (Ascent Media)
"That's one of the beauties of stacked content is if you employ it, then you are right there on a knife edge, always ready to go and you can seize that moment."
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Convincing Someone To Run For Senate Jason Thielman (NRSC)
"The next major focus is how do we direct more of these hard dollars to these candidates and campaigns?"
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Inside A Modern Campaign Ground Game Jon Seaton (Camelback Strategy Group)
"Oftentimes our canvassers are as close to a candidate as any voter will ever get."
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Experimentation Makes TV Ads More Effective David Broockman (UC Berkeley)
"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."
How Campaigns Can Tap into the Creator Economy Kurt Luidhardt (Prosper Group)
"Somewhere between 2012 and 2024 data has eaten up creative."
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The Origin of Dimpled Chads Patrick Wohl (Down Ballot)
"The next time someone tells you local politics is uninteresting or inconsequential you can point them to this case."
Rules Of The Road For AI In Political Ads Scott Brennen (University of North Carolina)
"Public policy should promote learning about generative AI."
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A TikTok-fueled Victory In New Zealand Sean Topham (Topham Guerin)
"TikTok was THE most important decision we made."
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PoliSci for Campaigners Bob Maranto (University of Arkansas)
"If every political scientist in the planet died tomorrow, really only our loved ones would grieve."
AI For President Robert Moran (Lincoln 2.0)
"It's a weird future, but it is something that I think we'll experience."
The Future Of Online Fundraising Ryan Lyk (WinRed)
"What we've seen in our testing is that personalization works. When you are tailoring content for what that person cares about, you're going to get better results."
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