"It's a little bit like old time radio. I think a lot of our audience in the political space have that in their DNA. It was something that we grew up with and it's not surprising to me that it's come back."
The creative process, there's inherent risk. And in politics, or at least within government, we are incredibly risk averse creatures. Ultimately, politics is a people business. So if you build trust first, then you can build lots of other cool stuff later.
"Organizing your campaign to take the best advantage of the tech options that are open to you. That is a really big question."
"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."
"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."
"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."
I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.
Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.
"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."
"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."
Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.
Our guest today is John Hall, partner at Apex Strategies, a new firm focused on building sustainable fundraising programs. Prior to starting his own firm, he was President of Targeted
