How you say something for your campaign matters as much as – probably more – than what you say.

Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.

Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform

Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.

While it’s easy to get caught up in the various platforms and fads, at its core, effective political campaign marketing online encompasses a few key goals.

Effective campaigns are about reaching the right voter with the right message from the right messenger at the right moment.

As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.

When a discussion about an endorsement takes place, prepare your candidate to make these specific asks and identify the right staff to follow up with.

With these tools to help you send better emails and raise more money online, you’ll be getting the most out of your email list each time you hit send.

In addition to the lessons and content, you’ll be matched with a digital coach who meets with you on a regular basis to track your progress of implementing what you learn into your campaign.